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This document proposes new pricing schemes that will charge cloud users based on their actual consumption and energy efficiency of cloud resources, as ASCETiC intends to create an energy-efficient and, at the same time, economically sustainable ecosystem. The presented approach proposes using pricing based on the energy usage of applications. Under such charging schemes, the applications will be aware of the economic impact of their decissions and so they will have the incentive to consider energy costs. Applications will themselves trade energy for performance according to their preferences.